Sports Medley: UCLA’s
Problem is its Athletic Director: 20 Nov 17
by Tony Medley
So UCLA fires
football coach Jim Mora on his birthday with one game left in the
season. Why so precipitously, especially the day after the Bruins played
a much better USC team very competitively? There is no getting into UCLA
Athletic Director Dan Guerrero’s brain to answer this question, but it
was probably because he was breathlessly hoping to lure former Oregon
coach Chip Kelly to take the job. But it seems as if there’s at least an
equal chance that Kelly is headed for Florida.
Other rumors are that
Guerrero is lusting after Texas A&M coach Kevin Sumlin. This would make
more sense because he fits Guerrero’s desire for mediocrity. Like the
coaches he has hired for his two major sports, Mora, Rick Neuheisel, and
Karl Dorrel for football and Ben Howland and Steve Alford for
basketball, Sumlin has never won anything. Even though coaching the
school with the 8th largest endowment in the country, over
$10 billion, his six year record at A&M is a lackluster 65-44, which
equates to losing approximately one out of every three games.
Last Friday I was at
a party and met a man who was a former quarterback for Bo Schembechler
at Michigan. He was here accompanying his daughter who is a star high
school athlete in three sports, including track and field. She was
interviewing at USC. I asked her why she did not interview at UCLA. She
said she was not interested in UCLA because of the “coaching problems”
they have there. That’s a telling commentary on Guerrero’s achievements
over the past 15 years.
Guerrero’s defenders,
and there apparently are a few, point to all the NCAA titles UCLA has
won. UCLA has, in fact, won more NCAA titles than any other school. But
under Guerrero they haven’t won anything in the only two sports that
really count in the grand scheme of things, football and basketball.
According to reports,
Guerrero has asked two people to help him choose a new football coach,
Troy Aikman and Casey Wasserman. Wasserman, as President and CEO
of the Wasserman
Foundation, a charitable organization founded by Lew Wasserman and his
wife Edie in 1952,
donated millions for the new football building about which I wrote last
week. Aikman is a former UCLA and Dallas Cowboys quarterback, now a
talking head TV commentator. I don’t know how much either knows about
hiring coaches. Wasserman, now basically a rich agent, owned a team in
the Arena League for whatever that’s worth. Just because he donated a
lot of money and owned a minor sports franchise doesn’t mean he knows
anything about choosing a good coach.
There are, however,
three people with close strong ties to UCLA who know a lot about hiring
coaches. They are former UCLA head football coach (for 20 years) Terry
Donahue, former UCLA assistant basketball coach Jerry Norman (who is a
walking encyclopedia of knowledge about both basketball and football; in
fact I would call him a savant), and former assistant athletic director
(to the legendary JD Morgan) Angelo Mazzone, who negotiated contracts
for Donahue and former UCLA football coach Dick Vermeil and former UCLA
basketball coach Larry Brown, among others. If Guerrero is really
interested in getting the best football coach available, he should
appoint these three as the recruiting committee.
As bad as Guerrero’s
judgment is in picking football and basketball coaches, the contracts he
gives to them are worse. He signs them to long-term contracts with huge
buyouts. Because the coaches he hires are mediocre at best he does not
need to negotiate and give away the store to get them to sign up. Most
of them are panting to get the job offer and will sign virtually
anything.
Even if Guerrero does
not consult with Mazzone about which coach to hire, he should obtain and
follow Angelo’s advice on the structure of the contract he offers to
which ever coach he hires. My understanding is that Mora is going to be
paid in excess of $12,000,000 as a buyout solely because of the unwise
contract Guerrero awarded him (basketball coach Alford apparently has a
similar deal). You might have to give someone with a lifetime record of
accomplishments like Alabama’s Nick Saban a contract with huge
incentives, but not people like Mora and Alford. This is a frivolous
expenditure of taxpayer money and it’s unacceptable.
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